Campaign Overview · All Services
Project Midnight
Showcase only · Fictional, non-overlapping service datasets
Build awareness for Project Midnight and drive audiences to campaign content.
Ran ads across four platforms, coordinated 200 creator submissions, placed social activity orders and published six movie-page posts.
3.94M reported impressions and 26,350 clicks from available sources. 180 creator submissions approved; 2 of 3 social orders completed.
The trailer leads Meta ThruPlay volume. The next phase should test shorter edits and clearer CTAs; creative superiority is not established without comparable spend and delivery.
Available-source totals only. Missing metrics are excluded, not treated as measured zero. Summed reach is not a unique audience; views and clicks retain their platform-specific definitions.
Contribution by Service
| Service | Impressions | Reach | Views | Likes & Reactions | Comments | Shares | Saves | Clicks |
|---|---|---|---|---|---|---|---|---|
| Paid Ads | 2,500,000 | 1,545,000 | 600,000 | 16,920 | 722 | 1,879 | 880 | 22,450 |
| Custom Seeders | 1,440,000 | 1,200,000 | 700,000 | 74,000 | 4,000 | 3,500 | 2,500 | — |
| Movie Page | — | 140,000 | 182,000 | 6,100 | 640 | 1,060 | 940 | 3,900 |
| Social Seeders | Order delivery only · Excluded from audience metric totals | |||||||
— Not available in the sample dataset. Custom Seeders delivery metrics are illustrative provider figures; Movie Page metrics are lifetime as of the snapshot date. No blended CTR or engagement rate is calculated.
Campaign Delivery
| Service | Progress | What this measures |
|---|---|---|
| Paid Ads | 4 platforms | Meta, TikTok, YouTube and X |
| Custom Seeders | 200 submissions 180 approved | 15 pending review · 5 rejected |
| Social Seeders | 2 / 3 orders complete | 1 in progress · Provider-reported status |
| Movie Page | 6 posts published | 3 videos + 3 photos |
Campaign Review & Next Steps
Illustrative interpretation of the sample data · Proposed actions, not proven outcomes
The trailer delivered viewing volume.
Full Trailer generated 135,000 of Meta’s 180,000 ThruPlays. On the movie page, the trailer spotlight also recorded the highest views at 64,000.
Volume finding only; does not establish cost efficiency or ticket sales.Delivery still has open items.
15 creator submissions await review and 5 were rejected. One of three Social Seeder orders remains in progress.
Campaign closed does not mean every deliverable has been approved.Close delivery gaps. Test the next cut.
Review the 15 pending submissions, request corrections or replacements for rejected posts, and confirm the outstanding order. Test a shorter trailer with a clearer CTA against the current version.
Compare using the same objective, audience and reporting window; add spend to assess efficiency.Reporting Notes
This showcase assumes Paid Ads, Custom Seeders and Movie Page figures contain no duplicated delivery. In real campaigns, boosted movie-page posts and overlapping sources must be reconciled before combining. Social Seeder package quantities are not added to measured likes or comments.