Start planning before you start spending. Once your release date and key assets are ready, build a campaign that introduces the film, gives people reasons to watch, and makes the release details easy to find.
Work backwards from your release date. The schedule depends on your assets, audience, budget and release window.
Before choosing a date, check what is ready.
- Confirmed release date
- Approved trailer and clips
- Audience priorities
- Budget and approvals
If your trailer is still being edited, use the time to prepare the brief, audience plan and collaborators.
A starting timeline to adapt.
- 6–8 weeks before01 / PREPARE
Build the plan.
Confirm audience, budget, assets and approvals. Brief the team and collaborators.
- 3–5 weeks before02 / INTRODUCE
Make the film known.
Introduce the premise and release date. Test approved creative if budget allows.
- 1–2 weeks before03 / BUILD INTEREST
Give people a reason to watch.
Coordinate clips, page content and seeding. Add available ticket information.
- Opening week +04 / SUPPORT ACTION
Make viewing details easy to find.
Keep links current, review delivery and adjust activity to the remaining run.
Suggested planning approach, not an industry benchmark. Stages may overlap; a shorter lead time needs a simpler plan.
Match the reporting to the objective.
Impressions, reported reach and video views.
Relevant clicks or landing page visits.
Suitable ticketing data and an agreed measurement method.
Keep platform definitions visible. Views and engagement alone do not establish ticket sales.
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